Woolworths activated the ‘We are For Love Of Water’ messaging
through two key channels.
Online: Facebook tips and competitions (36 040 impressions and
109 likes), Woolworths website (Reach: 170 000 visits / 600 000
pages views), MTD newsletter (Reach: 2500 Schools),
Myschool/myplanet/littleworld tips.
In-store: plasma screens (Reach: 375 000 viewers per week),
water tips on reusable World Water Day Bags
